+91 98765 43210info@joyfuljuniors.comMon-Sat: 9:00 AM - 6:00 PM

Brand Guidelines

How to use the Joyful Juniors identity consistently

Logo

Logo on white
On white or cream
Logo on navy
On navy
Logo on sky blue
On sky blue

Do

Keep clear space around the logo equal to the height of the letter “J”. Use the logo at 48px height or larger. Use only on light, navy or sky-blue backgrounds.

Don’t

Do not stretch, rotate or recolour the logo. Do not add shadows or place it on busy photos.

Colour palette

Taken from the logo and franchise poster.

Joyful Red#E8453CPrimary accent, key buttons
Sunny Orange#F58A1FHeadlines, highlights
Sunshine Yellow#FFC72CHeader line, badges, offers
Leaf Green#3DAE4AAdmission buttons, success
Sky Blue#2F7DE1Links, headings accent
Play Purple#7B3FB5Navigation active, franchise
Deep Navy#1E2A5ABody text, top bar, footer
Cream#FFF8E7Page background

Typography

Headings and buttons

Fredoka
Weights 500, 600, 700

Body text

Nunito
Weights 500, 700

Hero first letter

The first letter of each banner heading is set very large. Change its size with --hero-first-letter-size in css/style.css.

W
here LittleMinds Bloom

Buttons & tone

AdmissionFranchiseLearn moreOffer

Voice: warm, playful, simple and reassuring. Speak to parents with care and to franchise partners with clarity.